Internal market orientation and market‐oriented behaviours
نویسندگان
چکیده
منابع مشابه
Leadership Styles, Internal Marketing, and Market Orientation: Conceptualising the Relationships
Market orientation is widely accepted as important for company performance. However, scholarly research on market orientation has emphasised the consequences of marketorientation rather than its antecedents. With the growth of the services industry, it has been suggested that internal marketing influences market orientation, as the product received is a human performance, with the employees pla...
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This study takes theme restaurants as an example to discuss the relationship model of internal customer orientation, market orientation and organizational performance. The results suggest that internal customer orientation has significant positive impact on market orientation, which has no significant direct impact on organizational performance, which will be significantly impacted positively b...
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ژورنال
عنوان ژورنال: Journal of Service Management
سال: 2010
ISSN: 1757-5818
DOI: 10.1108/09564231011050788